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Thematic Investing

Invest in long-term trends by tilting part of your portfolio towards one of our future-focused themes.

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Capital at risk. Thematic Investing has specific risks and isn't for everyone.

Invest in trends shaping the future

If you want to invest in trends – such as AI, healthcare, and energy – this style lets you focus some of your portfolio towards a theme that invests in these. You can choose Thematic Investing for all of our products, apart from our Personal Pension.

Tilted towards your theme

The higher your risk level, the greater your Thematic exposure.

Invested in passive ETFs

We'll select from a range of cost-effective, diversified funds.

Actively managed by us

Your portfolio will be reviewed and adjusted by our experts.

What all our investment styles offer

While each style gives you a different way to invest, we've built them all on the same foundation. No matter which option you choose, you'll get:

  • A globally diversified portfolio invested in ETFs to keep your costs lower
  • A range of risk levels to suit how you want to balance risk with potential reward
  • An expert team helping you to reach your goals

How our themes are created 

When trends first enter the market, they have the potential to lose momentum. Therefore, our themes invest in established trends that are more likely to continue growing over the next 10 to 20 years.

Only part of your portfolio will be invested in thematic funds – how much is based on the risk level you choose. This is to keep your portfolio globally-diversified and focused on both current market movements, as well as long-term trends.

Our themes

Technological innovation

Advances within technology drive how we live and work in the modern world. You could invest in: 

  • Adoption of robotics and automation
  • Demand for cloud computing and cyber security
  • Growing use of semiconductors and AI

Find out more

Resource transformation

To meet our future needs, the ways we use energy and resources are changing. You could invest in: 

  • Evolving mix of energy sources powering our future
  • The move towards going electric
  • Growing global demand for clean water

Find out more

Evolving consumer

As our global population grows, so will our needs and wants. You could invest in: 

  • Rising importance of digital products and services
  • Ageing populations and evolving healthcare solutions
  • Growing wealth of emerging market consumers

Find out more



How we invest

Learn about the investing principles that influence our portfolio decisions in our guide.

Download guide

See our industry-beating results

We're proud of everything we do for our clients – especially our results. We show our full track record, so you can see how we compare to our competitors.

See our full performance

Past performance is not a reliable indicator of future performance. 

What you'll pay for Thematic Investing

It's free to join us. The only fee is for our experts to manage your money, plus the cost and market spread of the funds we buy into for you. We also provide year-round free access to our insights, free financial guidance when you need it, and regular updates to investors straight from our investment desk.

Check our fees

Discover our other investment styles

How we manage your investments is up to you. We have a range of styles, and you choose which one best supports your strategy, personal priorities, and long-term financial goals.

Compare investment styles

Your Thematic Investing questions answered

In a few ways, for example:

  • It provides exposure to smaller companies that could be more likely to fail than larger, established ones.
  • The underlying trend may not evolve as expected – which is why these investments are typically left for longer, to allow them to benefit from a trend’s potential growth.
  • The Thematic part of this type of portfolio has a greater exposure to foreign currencies.

To stay focused on your chosen theme, your portfolio must be exposed to a certain amount of specific equities. Risk levels 1 to 4 have a higher overall allocation to bonds – a lower-risk asset – meaning the thematic allocation would be too small. Portfolios at risk levels 1 to 4 are also managed to minimise foreign currency risk, whereas Thematic Investing portfolios have a greater exposure to foreign currencies – particularly USD. 

Thematic Investing is designed for clients who are comfortable staying invested for the longer-term – long enough to give a trend the opportunity to deliver returns. If you plan to withdraw funds in the shorter term, a different style may be a better option. 

Our Thematic Investing style doesn't incorporate environmental, social and governance (ESG) considerations. Our resource transformation theme will likely have exposure to a variety of renewable and non-renewable materials and energy sources. If you want ESG considerations within your portfolio, look at our Socially Responsible Investing style.


As with all investing, your capital is at risk. The value of your portfolio can go down or up and you may get back less than you invest. Tax rules and ISA/JISA/LISA eligibility rules apply. Thematic Investing has specific risks and isn't for everyone. A trend isn’t guaranteed to deliver positive investment returns. Our themes, like Resource Transformation, don’t include ESG considerations. For example, Resource Transformation is likely to involve a mix of renewable and non-renewable materials and energy sources.